CUSTOMER RELATIONSHIP MANAGEMENT

Topic outline

• General

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    Forum

    Annonces Forum

• LECTURE 01

  INTRODUCTION TO RELATIONSHIP

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    File

    Understanding Relationship File

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    "RELATIONSHIP" general introduction 

• LECTURE 02
  INTRODUCTION TO CUSTOMER RELATIONSHIP MANAGEMENT

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    File

    UNDERSTANDING CUSTOMER RELATIONSHIP MANAGEMENT File

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    CRM DEFINITIONS
    

• LECTURE 03
  CRM CONSTITUENCIES

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    File

    CRM CONSTITUENCIES File

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    Discover and analyze CRM Constituencies

• LECTURE 04

  CRM STRATEGY
  

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    File

    THE NATURE OF THE CRM STRATEGY File

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    THE CONTENT OF THE CRM STRATEGY

• LECTURE 05

  Schools of Thought on CRM

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    File

    Schools of Thought on CRM File

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    The initial approaches of CRM